MBA 540 Module 7 Global Ethics and Social Responsibility Discussion example

Reviewed by Portia Lambrick, MBA Organizational Strategy in a Global Environment Southern New Hampshire University Full sample paper Free custom sample in 24 to 48h

This complete MBA 540 Module 7 discussion post takes up the ethical side of global strategy. The composite U.S. filtration company entering Mexico will sell to households that distrust their tap water, which creates a temptation to market through fear. The post uses the pyramid of corporate social responsibility and the idea of shared value to separate responsible marketing from exploitation, proposes three concrete commitments, and asks classmates where they would draw the line. The firm is composite, while the ethics frameworks come from the published literature.

What this page holds

An MBA 540 Module 7 reply of roughly 350 words on marketing ethics in a global market, applying the pyramid of corporate social responsibility and shared value to a filtration company selling where tap water is distrusted, with three concrete commitments. Searches like "mba 540 module 7 assignment", "mba540 module 7 global ethics and social responsibility discussion" and "mba 540 module 7 example" land here.

The MBA 540 Module 7 example, in full

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Module Seven Discussion: Ethics and Responsibility in Global Strategy

Re: Selling safe water without selling fear

The composite filtration company I have followed in this course plans to sell under-sink systems in Mexico to households that often distrust their tap water. The easiest marketing message would be fear: images of contaminated water, vague warnings and claims that tap water is dangerous everywhere. It might sell systems. It would also be wrong.

Carroll (1991) described corporate responsibility as a pyramid of economic, legal, ethical and philanthropic duties. A fear campaign could meet the economic and legal duties while failing the ethical one, because it would exploit anxiety with claims that go beyond what the company knows about any particular home's water. Water quality varies by city, neighborhood and building, and filters remove specific contaminants, not every possible risk. A family frightened into buying a system it does not need has been harmed, even if the product works, and a brand built on that harm will not survive the first news story about it.

The idea of shared value offers a better path: companies can create economic value by addressing a genuine social need through their core business (Porter & Kramer, 2011). Safe, affordable drinking water at the tap is such a need, and filtration can also reduce plastic waste from bottled water. The product is already socially useful; the company only has to tell the truth about it.

I would recommend three commitments. First, every performance claim in Mexico should match the independent certification for what the filter actually reduces, stated in Spanish in plain terms. Second, installers should offer a free water test before recommending a system and should decline to sell where it is not needed. Third, the company should run a cartridge take-back program so that filtration does not simply replace plastic jugs with plastic cartridges. These cost money, but they build the trust that a brand selling safety cannot do without (Rothaermel, 2021).

My question for classmates: should a company be held to a stricter marketing standard abroad than local competitors who use fear-based advertising, or is matching local practice acceptable?

What this page is doingThe post applies two frameworks to a specific temptation and turns the analysis into commitments with costs. Ending on a genuine dilemma about local norms invites real discussion.
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References

Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. https://doi.org/10.1016/0007-6813(91)90005-G

Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62-77.

Rothaermel, F. T. (2021). Strategic management (5th ed.). McGraw Hill.

How this MBA 540 Module 7 example is structured

The post names the ethical temptation first, then applies two frameworks to separate legitimate from exploitative practice. It turns the analysis into specific commitments the company could make and closes by asking classmates where their own line would be.

Get MBA 540 Module 7 written to your instructions

Send your MBA 540 Module 7 prompt and rubric. A post on global ethics, social responsibility or the issue your prompt raises comes back within 24 to 48 hours; your first one is free. The paper above is an original model document written by our desk, not a submitted student paper and not an official Southern New Hampshire University document.

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MBA 540 Module 7 questions, answered

What is MBA 540 Module 7 usually about?

Toward the end, global strategy courses frequently turn to ethics, corporate social responsibility and sustainability in international business, asking how companies should behave when laws, norms and stakeholder expectations differ across countries.

What is the pyramid of corporate social responsibility?

Archie Carroll's pyramid describes four layers of responsibility: economic, being profitable; legal, obeying the law; ethical, doing what is right and fair beyond the law; and philanthropic, contributing to the community. A responsible company meets all four, not only the first two.

What does creating shared value mean?

Creating shared value is the idea that companies can generate economic value in ways that also create value for society, by addressing social needs through their products, supply chains or local business environments, rather than treating social responsibility as separate from strategy.