| Course | IHP 510 Marketing, Communications Strategies and Outreach |
|---|---|
| Module | Module 7 |
| Paper type | graduate milestone outreach plan |
| Length | About 1,030 words, 6 pages |
| Format | APA 7 student paper |
| School | Southern New Hampshire University |
| Program | MS Healthcare Administration |
| Updated | September 2026 |
Free sample paper for IHP 510 Module 7
Milestone Three: Mailed Kits and Navigation for Lakeview's Screening Campaign
[Student Name]
Southern New Hampshire University
IHP 510: Marketing, Communications Strategies and Outreach
Module Seven Milestone Three
[Instructor Name]
[Date]
Milestone Three: Mailed Kits and Navigation for Lakeview's Screening Campaign
Earlier milestones analyzed Lakeview Health System's screening situation, segmented its overdue patients, designed messages and chose channels. This milestone describes the outreach program at the campaign's core: mailing free stool test kits to overdue patients and providing navigation for those who need help. It explains the evidence behind the program, frames it with the marketing mix, lays out the workflow, reminders and navigation, then addresses staffing, timeline and evaluation.
Why Mailed Kits and Navigation
Dougherty et al. (2018) pooled randomized trials of interventions to increase colorectal cancer screening in the United States and found that mailed stool test outreach and patient navigation produced some of the largest increases in screening completion. Mailed outreach removes the need for a visit and brings the test directly to the patient; navigation addresses barriers such as fear, confusion and logistics through personal support. Combinations of strategies often outperformed single approaches. These findings make mailed kits the backbone of Lakeview's campaign, with navigation layered on for patients who need more.
The Marketing Mix
Grier and Bryant (2005) describe the social marketing mix as product, price, place and promotion. The product is not just a test kit but the benefit it offers: peace of mind and prevention for one's family. Price includes time, discomfort, embarrassment and fear of results as well as money; the program lowers these with a free kit, simple instructions, a prepaid return envelope and navigation. Place is the patient's home, the most convenient location possible, with drop-off boxes at clinics and pharmacies as alternatives. Promotion is the letter, reminders and community messages designed in earlier milestones.
Kit Workflow
Each month, population health analysts will pull every patient in the screening age range who is past due and has had no colonoscopy in the last ten years, excluding those with conditions that make stool testing inappropriate. Clinicians will approve standing orders so kits can be mailed without individual orders. A pre-mailing text or portal message will tell patients a kit is coming, which has been shown in many programs to raise return rates. Kits will include a letter in the patient's preferred language, picture-based instructions, a prepaid return envelope and a phone number for questions. Returned kits go to the regional laboratory, and results flow into the health record.
Reminder Sequence
Noar et al. (2007) found that tailored materials, especially those addressing barriers, produced more behavior change than generic ones. Patients who have not returned a kit after two weeks will receive a text or letter reminder, and at four weeks a message asking why they have not completed the test, with options such as not sure how to do it, worried about results or lost the kit. Each answer triggers a tailored response: a video, a call from a navigator or a replacement kit. At six weeks, outreach nurses or community health workers will call remaining non-responders in priority segments.
Table 1. Outreach and Reminder Sequence
| Timing | Contact | Tailoring |
|---|---|---|
| Week 0 (minus 3 days) | Pre-mailing text or portal message | Preferred language |
| Week 0 | Kit mailed with letter and instructions | Language; picture instructions |
| Week 2 | Text or letter reminder | Segment message |
| Week 4 | Barrier question with tailored reply | Video, navigator call or new kit |
| Week 6 | Phone call from nurse or community health worker | Priority segments first |
Note. Patients exit the sequence once the kit is returned.
Navigation for Barriers
Navigators, including the two existing community health workers and one added part-time navigator, will support patients who report barriers, speak languages other than English or belong to segments with larger screening gaps. Navigators will explain the test, address fears, help with practical problems such as mailing and connect patients with transportation or financial assistance if colonoscopy is needed.
Follow-Up of Positive Results
A stool test is only the first step; anyone with an abnormal result still needs a colonoscopy, and programs that fail to ensure it lose much of their benefit. Every patient with a positive result will be assigned a navigator who calls within three business days, explains the result without alarm, schedules colonoscopy through reserved slots at the partner gastroenterology group, arranges transportation and preparation support and tracks completion. The target is that at least 80% complete colonoscopy within six months.
Pilot Before Scaling
Before mailing thousands of kits, the program will run a pilot in two clinics with about 800 overdue patients. The pilot will test the pre-mailing message, the letter, the instructions, the return process and the laboratory's handling of results, and it will reveal practical problems such as incorrect addresses, confusing instructions or delays in result reporting. Staff will interview ten patients who returned kits and ten who did not to learn which steps worked and which caused trouble. The team will also compare two versions of the reminder text in the pilot, measuring return rates, and adopt the better one. Only after the pilot's return rate reaches at least 35% and positive results are followed up reliably will the program scale to all twelve clinics.
Staffing and Timeline
The program requires a part-time campaign coordinator, the existing population health analysts, outreach nurses for calls, three navigators and clinical support for result management. Kits will be mailed in monthly waves of about 3,000 over nine months, starting with segments with the largest gaps, allowing staff to manage calls and follow-up.
Protecting Equity
The program will monitor return rates by segment each month. If return rates for Medicaid, Spanish-preferring or Black patients lag, navigators will focus calls on those groups and community partners will be asked to help, so the campaign narrows gaps rather than widening them.
Evaluation
The primary outcome is the screening rate among eligible patients, overall and by segment, compared with the 58% baseline. Process measures include kits mailed, kits returned within ninety days, reminder responses by barrier type, navigator contacts and the share of positive results with completed colonoscopy. Cost per completed screening and per cancer or advanced polyp detected will be calculated. Results will be reviewed monthly and the reminder sequence adjusted.
Conclusion
Mailed kits and navigation carry the strongest evidence for raising colorectal screening. Framed by the marketing mix, supported by tailored reminders and completed by reliable follow-up of positive results, they give Lakeview's campaign a program that turns messages into completed tests.
References
Dougherty, M. K., Brenner, A. T., Crockett, S. D., Gupta, S., Wheeler, S. B., Coker-Schwimmer, M., Cubillos, L., Malo, T., & Reuland, D. S. (2018). Evaluation of interventions intended to increase colorectal cancer screening rates in the United States: A systematic review and meta-analysis. JAMA Internal Medicine, 178(12), 1645-1658. https://doi.org/10.1001/jamainternmed.2018.4637
Grier, S., & Bryant, C. A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319-339. https://doi.org/10.1146/annurev.publhealth.26.021304.144610
Noar, S. M., Benac, C. N., & Harris, M. S. (2007). Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. Psychological Bulletin, 133(4), 673-693. https://doi.org/10.1037/0033-2909.133.4.673
What the IHP 510 Module 7 instructions ask for
Milestone Three in IHP 510 usually asks you to develop the outreach or implementation component of your campaign, with workflow, staffing, timeline and evaluation. Graduate milestones commonly run five to seven APA 7 pages. Ground the program in evidence, frame it with the marketing mix, describe each step from identifying the audience to completing the behavior and plan reminders and support for people facing barriers. Include what happens after the behavior, such as follow-up of abnormal results, and define outcome, process and cost measures. Instructors value plans detailed enough that staff could run them, with clear owners and a realistic sequence. IHP 510 graders notice clean headings in IHP 510 papers. IHP 510 names and dates need checking before IHP 510 submission.
How this IHP 510 Module 7 milestone three example is built
This milestone plans mailed stool test outreach and navigation for about 27,000 overdue patients at a composite health system. Dougherty and colleagues' meta-analysis identifies both as among the most effective interventions, and Grier and Bryant's marketing mix frames product, price, place and promotion. A workflow runs from monthly lists and standing orders to pre-mailing texts and picture instructions. A reminder table escalates to tailored replies based on Noar and colleagues' evidence. Navigators support patients with barriers and every positive result, with an 80% colonoscopy target, monthly mailing waves and outcome, process and cost measures. IHP 510 students can reuse this structure for IHP 510 work. IHP 510 claims here trace to cited IHP 510 sources.
Where the IHP 510 Module 7 rubric puts the points
Outreach plan milestones in IHP 510 are commonly judged on evidence behind the program, use of marketing concepts, completeness of the workflow, tailored reminders and support for barriers, follow-up after the initial behavior, staffing and timeline, evaluation measures, scholarly support and APA 7. Strong plans remove barriers at every step, treat follow-up of positive results as part of the program and measure cost per completed behavior. Plans lose points when they stop at mailing materials, ignore what happens after a positive result or lack staffing detail. A clear reminder sequence table is often credited. IHP 510 marks favor careful formatting across IHP 510 sections. IHP 510 citations keep every IHP 510 argument credible.
IHP 510 Module 7 help: the mistakes that cost points
In IHP 510, Milestone Three often loses points for plans without workflow detail, for reminders that are identical for everyone, for ignoring follow-up of abnormal results and for missing staffing. Another frequent weakness is launching everything at once without the staff to handle calls. Ground the plan in evidence, apply the marketing mix, detail the workflow, tailor reminders, navigate barriers and positives and evaluate. If your campaign's core program differs, such as vaccination events, add it to your IHP 510 notes so the plan fits. IHP 510 drafts start well from a IHP 510 outline. IHP 510 feedback already received guides IHP 510 revisions.
Get IHP 510 Module 7 written to your instructions
Send the IHP 510 Milestone Three prompt and your campaign strategy. The plan will ground the outreach in evidence, apply the marketing mix, detail workflow and tailored reminders, navigate barriers and follow-up and set staffing, timeline and measures, within 24 to 48 hours, free the first time. The paper above is an original model document written by our desk, not a submitted student paper and not an official Southern New Hampshire University document.
More IHP 510 papers and related MS Healthcare Administration samples
- IHP 510 Module 1 Discussion: Marketing a Hospital Versus Marketing a Health Behavior
- IHP 510 Module 2 Audience Research Paper: Segmenting Adults Overdue for Colorectal Cancer Screening
- IHP 510 Module 3 Milestone One: A Situation Analysis for a Screening Campaign
- IHP 510 Module 4 Message Design Paper: Targeted and Tailored Screening Messages
- IHP 510 Module 5 Milestone Two: A Channel Strategy Weighed Against the Evidence
- IHP 510 Module 6 Social Media Paper: What Social Media Can and Cannot Do for Health Communication
- IHP 501 Module 5 Milestone Two: Community Health Workers and Professional Interpreters
- IHP 505 Module 8 Staff Well-Being Paper: Burnout, the Fourth Aim and Workflow Redesign
- IHP 330 Module 6 Outbreak Investigation Paper
- IHP 315 Module 5 Disclosure Short Paper: Telling a Patient About an Error
IHP 510 Module 7 questions, answered
Where can I find a free IHP 510 Module 7 Milestone Three sample?
The complete plan is on this page: mailed stool test outreach with navigation, a reminder sequence, follow-up of positives and evaluation.
Does mailing stool test kits increase screening?
A meta-analysis of randomized trials found mailed outreach among the most effective ways to raise colorectal cancer screening.
What is patient navigation?
Personal support from a trained navigator who helps patients overcome barriers such as fear, confusion, cost and logistics.
What happens after a positive stool test?
A follow-up colonoscopy is needed; programs should use navigators to make sure patients complete it promptly.
How do you apply the marketing mix to screening?
Product is the test and its benefit, price its costs to the patient, place where it is done and promotion the messages used.